5th Period - Sports & Entertainment Marketing Assignments

Difference between and give examples of:

Price Skimming
Prestige pricing
Yield-Management pricing

Please turn in the shareable link to this assignment when you finish.

Turn to your partner and brainstorm 5 ways your favorite sports team or entertainer (entertainment venue) can or do use each of the utilities. Write 5 for each utility as well as the team or entertainer/venue on a piece of paper to turn in.

When everyone is done, each team will stand and give their top use for each utility.

Please navigate through the College Football Hall of Fame website and answer the following questions on the google doc. Please turn in when you are done. Then you need to work on missing work from other classes.

1) What is the College Football Hall of Fame?

2) How long has it existed?

3) How many schools helmets are represented?

4) What type of pricing strategy do they use with their tickets? (Hint: we talked about it in class - use your notes)

5) How much did it cost?

6) On their site, look up 3 athletes/coaches that have been inducted into the hall of fame. Identify the following: 1) name 2) team they played on 3) position 4) important stats

Wednesday, August 28th

Directions:

-For each section, highlight the sentences/phrase that you think is MOST important in YELLOW.

-For each section, highlight one word you do not understand or would like to learn more about in RED.

Directions on slide #18

Thursday, August 22nd

Step 1: Go to page 8 - Read “opening act” - Complete “work with a partner section” - answer on google doc

Step 2: Read the rest of the section & answer the questions on the google doc.

1. What are the facts?
2. Identify and define the ethical problem.
3. Who are the stake-makers in the decision?
4. What values are at stake in the decision?
5a. What options do you see are available to resolve this dilemma?
5b. Which options are the most compelling? Why?
6a. How would you resolve the dilemma?
6b. What values did you rely on to make your decision?
7. What consequences (if any) do you see your decision has on the others involved?
8. Could you personally live with this decision? If not, re-examine your answers to questions
5, 6, and 7, and examine other options to your dilemma!

For ONE of the following, finds 5 ways to prove/show how much economic impact was made on the city that hosted the event.
Superbowl
National championship
World Cup
Olympics
World Series
U.S Open
The Masters
Post your answers the the Padlet so your classmates can learn about the events they did not research themselves.

***For our last digital learning day assignment, IT IS OPTIONAL. If you complete this assignment, it will be used to replace your lowest TEST/PROJECT GRADE! I encourage you to do it! If you do not do it, your grade remains the same.***

OPTIONAL ASSIGNMENT:

I would like you to update your resume (that we started in January after Christmas break), and turn it in :) Understanding how to construct a professional resume is a vital and very practical employability skill. My hope is you use this resume to help get a summer job (if you are old enough! :)

Please read ALL directions on the google doc called "End of Year Resume", then complete your work. Please review the rubric attached below to see how you will be graded.

This will REPLACE your lowest project/test grade :)

*If you would like me to take a look at your resume before you turn it in, share it with me and I will leave you some comments! Good luck - I can’t wait to see them!

Good job on the benchmarks guys! All Benchmark grades have been posted - please let me know if you have questions about yours. We have two more weeks of work, then we can relax. Let's finish strong!

Communications
MKT-ISEM-12: Incorporate communication and presentation skills into sports and entertainment activities.
This week, please complete these assignments by Thursday, April 30th:

1. Review student slides and complete student notes on the functions of communications for sports.
2. Complete the Tic Tac Toe activity


Next week.....MJ!!!!! Get excited.

***UPDATE 4/23: Benchmark has been taken down. If you did not get a chance to take it, but would like to, please email me and let me know. Thanks!

Hey guys! Happy Benchmark Day :) Please review the Quizlet before you take the benchmark (was posted last week on classroom). You have TWO attempts to take the benchmark. The higher grade will be used for your benchmark grade. Please review the PDF for benchmark grading procedures if you have questions. As always email me or message me on remind and I will get back to you ASAP!

MKT-ISEM-12

Incorporate communication and presentation skills into sports and entertainment activities.

This week, please complete these assignments by Thursday, April 16th:

1. Student slides and student notes on Entertainment Communications
2. Research SID Careers for Communications (Sports Information Directors)
3. Review for Benchmark #2 -- Coming soon!!!


Please email me if you have any questions! If you have an assignment marked as "missing", please get that turned in to me as soon as you can :)

***Our benchmark is on April 21st - see attachment to review guidelines for taking Benchmark #2***

Last week before SPRING BREAK!! Let's get it all done this week so we can relax next week! Last week on careers:

***Zoom call on Thursday, April 2nd at 2:00pm - I will email you out a link.***

Monday (1st and 2nd quarter) & Tuesday (3rd and 4th quarter) : SEM Careers in Sports Marketing
Wednesday & Thursday: Covid-19 and it's effects on the NBA

Trying something new! Here are the assignments for next week all in "one". Please make sure you do them in the following order:

1) Sports Marketing Trends (of 2019) - Google Form
2) Trends in Sports Marketing - Google Slides
3) Fresh Air - Google Slides

Remember to read all directions first. Email or message me on remind with questions. Check the padlet for questions already asked and answered. Also please check my teacher site for the calendar for the week! :) Miss you guys!!

Enjoy!!

Please open the google doc and read the ENTIRE thing :) You have two deadlines - 1) Complete google from by 3/16 at 11:59pm & 2) Turn in entire project on Thursday, March 19th at 11:59pm.

Please attach graphic organizer and/or link to your work here. Make sure everything is labeled and organized :)

In at least ONE paragraph (FIVE sentences), tell Coach Simmons why the assigned work was not completed and turned in, and what will be done differently the next time we have a sub. You must use complete sentences.

Please read directions on google doc and complete and turn in before you leave. Hope you all have a great weekend..I hope I will be feeling better by Monday.

If you feel prepared to start our resumes tomorrow, please tell me why/how you feel prepared.

Please answer in 2-3 sentences.

Research Gatorate and answer the following:
When was it invented?
How many flavors when it started vs. now?
How many different products other than the drink?
Why do you think it has everything it has today? (List at least 4 reasons)

Please put the link to your quizlet at the top of this page.

List at least 3 factors that you take into consideration before purchasing.

Your job is to find TWO trade characters/mascots. Compare and contrast the following information about each one:

1) Name & Company it belongs to
2) Describe it and include 2 pictures
3) How long has it existed?
4) How does it relate to the product?
5) Is it successful or unsuccessful?
6) Who do you think it appeals to the most? (think target market)


After you have done all two, which one do you think makes the most difference and why?

Group 1: Orange Crush - Denver Broncos vs. Dr. Pepper
Group 2: Under Armour & Steph Curry
Group 3: Spotify $1.6 Billion Lawsuit - copyright infringement
Group 4: Katy Perry - Dark Horse
Group 5: Microsoft & Google
Group 6: Disney

What is the topic on? Patent, trademark or copyright?
Who is involved?
What is going on?/What is the issue?
How was it resolved?
How could this issue be avoided in the future?

Use notes from yesterday and quizlet to complete. Turn in before you leave class today.

Use complete sentences

Can you think of an advertisement/promotional plan that has gone horribly wrong?
What about it makes you consider it to have gone “horribly wrong”?
Your task:
Find 2 events/promos/sporting events that did not coordinate their promotional/advertising events properly.
What ended up happening? What kind of reputation did this leave the business with?
What could the business have done differently to promote their event but achieve their goal?
Why is it important to make sure all elements of your advertising are coordinated together?

This is going in the PERFORMANCE ESSAY category - Practice - 50 points

MKT-SEM-4: I can explain the importance of coordinating elements in advertisements.

Please turn in before class is over today.

Assignment: With a partner, find a real example of a sports team/entertainment venue using each of the elements of promotion. Use Google Slides, label the slides and use pictures. Explain what is going on in each picture.

For example:
-Next time I would have asked more specific questions because my data was not super helpful.

Monday, September 10th

Be sure to answer ALL questions thoroughly and in complete sentences.

Using the prompts on the board, with your group paste your answers on the Padlet.